Toppics is the pioneer product that represents Lammy Group (LG) brand evolution in Hong Kong, transforming it from a traditional United Kingdom’s fashion company to an innovative brand attracting new-generation consumers. Based on the creative concept that “TOPICS unlocks the beauty in life”, LG helped Toppics recreate the popular logo in the mystery boxes found … Continue reading Revolutionising ‘Toppics’ brand identity by blending the flash fiction and reality